The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance

With advances in new technology, various formats of online advertising (e.g., in-stream video advertising) often force e-consumers to watch the advertisement during their goal-oriented activities, and this advertising interruption often makes them feel intruded upon and irritated. To reduce such negative reactions toward involuntary advertising exposures, this study examines whether offering e-consumers the option to choose advertising content can influence ad effectiveness in different degrees of forced exposure circumstance. Using a 2 (advertising content control: customization option vs. no option) × 2 (level of forced exposure: pre-rolls vs. rich media banners) factorial experiment, the researcher noted that advertising customization features generate a greater sense of relevance and increased advertising memory, which in turn may lead to more positive attitudes toward the ad regardless of the levels of forced exposure. The findings have theoretical and practical implications on the use of involuntary advertising interruptions in the web interface.     

Uncertainty,Control, and Karl Polanyi’s Protective Response

Post-Keynesian institutionalist economists like Wallace Peterson and John Kenneth Galbraith recognized that the impact of uncertainty on economic wellbeing depends in part on the degree of control people have over the sources and consequences of it. Given the inability of government and other large institutions to reduce uncertainty or to provide citizens with the ability to manage it, mediating structures are considered as an alternative means of promoting economic security. The article concludes by describing and evaluating several of these alternatives.     

Assessing the role of components of life satisfaction

Factors affecting subjective well-being and their gross effect measurement have been widely studied. However, how people derive utility from these factors has not been fully explored. This article provides a way to decompose the gross effect of major determinants on life satisfaction into direct and indirect effects and make inference for the latter. Because the indirect effect is nonlinear in parameters associated with different models in an equation system, it creates a problem in estimating the standard error. Besides, the categorical nature in survey data further introduces bias to the covariance estimation even asymptotically. To address these issues without knowing the form of heteroskedasticity under the null hypothesis, we propose to extend the wild bootstrap procedure in this particular context. Its robustness against various data properties is validated via several simulation experiments. Using three recent waves of World Values Survey, we find that the relative importance of life control has significantly increased recently, and endowing citizens with the right to enjoy their freedoms and liberties is a more effective policy in raising life satisfaction than promoting national income.     

在学懂弄通做实党的十九大精神上下功夫扎实推进水利供给侧结构性改革

从适应世界供给体系加快调整优化、解决我国新时代主要矛盾和开创中国特色水利现代化新局面等3个方面分析了新时代深化供给侧结构性改革的新形势;从供给质量、供给效率和发展动力等角度提出了新时代水利供给侧结构性改革的主攻方向;从不断健全水利基础设施网络、积极实施国家节水行动、全面推行河长制、大力推进水生态文明建设、深化重点领域改革、依法治水和科技兴水等6个方面提出了全面落实新时代水利供给侧结构性改革的新任务。     

突破性技术创新研究:现状与展望——基于SSCI和CSSCI期刊的文献计量分析

突破性技术创新是中国落实创新驱动、绿色发展、提升关键核心技术创新能力等多个国家战略的重要路径。本文采用文献计量方法和知识图谱工具,以2001—2018年发表于SSCI和CSSCI期刊的765篇文献为研究样本,从多个视角系统揭示国内外突破性技术创新研究的现状,并对未来研究方向进行展望。主要研究结论是:近18年国内外突破性技术创新研究发文量总体呈逐年上升趋势,国内研究与国外相比起步较晚且持续热度较低、对外合作研究较少且国际影响力不足;突破性技术创新研究遵循的理论基础主要是社会网络理论、动态资源管理理论和组织学习理论;突破性技术创新研究的热点主要集中于技术、组织、资源和财务四个方面,与市场发展问题相关的研究是薄弱环节。进一步从创新主体、创新变轨、研究层次和研究主题四个方面归纳了突破性技术创新研究热点的演化规律和存在问题。突破性技术创新的市场风险、跨国合作战略、大数据赋能和绿色导向会成为未来突破性技术创新研究的主攻方向。     

Does gender matter? The association between gender and the use of management control systems and performance measures

Literature shows that female (male) managers are more likely to adopt a transformational (transactional) leadership style, as well as make greater (lesser) use of information for decision-making. We draw on this research to investigate whether gender is related to a manager's use of management control systems (MCS) and performance measures. We surveyed the head of school of all schools across all Australian public universities. Our results indicate that females use MCS in an interactive manner to a greater extent than their male counterparts and make greater use of non-financial performance measures. We conclude with contributions to theory and practice.     

基于西门子PLC除尘器粉尘防爆危险源信号检测及预警系统的研究

研发适用于滤袋式除尘器粉尘爆炸危险源信号的实时检测及预警系统。该系统综合应用工业控制、PLC控制、智能测控终端无线传输、云平台数据管理等技术。采用传感器分别监测除尘器运行时的进出风口压差、除尘器运行状态、高压脉冲喷吹压力和箱体温度。当监测信号不在系统预设的合理范围时,PLC输出就地预警信号,监测信号也可通过无线传输模块上传到云平台。运用云平台的数据分析功能,实现除尘器运行状态系统化监测和综合管理。     

Direct intervention or indirect support? The effects of cooperative control measures on farmers’ implementation of quality and safety standards

In recent years, labor-intensive agricultural products from developing countries have exhibited inferior performance in international trade due to quality and safety incidents, among which pesticide residue is a major issue. Aiming to improve food quality and safety in the context of cooperatives, we introduced three categories of control measures: outcome control, process control and social control. Based on the Pre-Harvest Interval Standard (PHIS), we selected three indices, farmers’ implementation rate of PHIS, absolute distance to PHIS and relative distance to PHIS, to evaluate appropriateness of pesticides use, reduction of pesticide residue and safety improvements of agricultural products. By using random sampling survey data, we empirically analyzed the marginal effects of control measures and their combinations on food quality and safety standards. The empirical results show that implementing process control, namely, unified production standards or supply of unified agricultural inputs, can comprehensively improve farmers’ implementation rate of PHIS, absolute distance and relative distance to PHIS respectively by 34.9%, 3.2 days and 46.0% on average. While the effects of outcome control (safety inspection) and social control (bonus-penalty incentive or training) are restricted to other measures. Therefore, we suggest cooperatives should take farmers’ features, implementation conditions and the effects of control measures into consideration in order to make a sustainable management plan for improving food quality and safety and enhancing competitiveness in international markets.     

农地流转市场中的土地流向及效果分析

［目的］我国农地流转市场发展迅速，农村土地呈现集中趋势。准确把握农村土地流动方向，探析农地流转对农业生产效率及农民收入的影响，对保障农地流转市场健康发展，实现农业现代化的关键，具有重要的现实意义。［方法］基于文献研究法对相关研究进行梳理和总结。［结果］（1）有效的农地流转市场使土地从低效率生产者流转至高效率生产者，从高收入农户流转至收入两端的农户，并有提高农业生产效率和增加农民收入的作用。转入户中存在显著的异质性差异，一部分是缺乏资金和人力资本的小规模农户，另一部分则是具有丰富资金和人力资本的大规模农户。（2）农业比较收益劣势易造成农地流转市场扭曲，改变土地流动方向，导致农业生产效率下降，并加剧农民收入的不平等。［结论］有效的农地流转市场有助于提高农业生产效率并增加农户收入。然而，农业较低的比较收益及政府的过度干预易造成农地流转市场扭曲，农业生产效率提升潜力难以发挥，增收效应减弱，农村收入差距加大。建议政府对农地流转进行有序引导，并注重劳动力市场及信贷市场的配套完善。     

Life insurance decisions under recursive utility

In this paper, we generalize recursive utility to include lifetime uncertainty and utility from bequest. The generalization applies to discrete-time as well as continuous-time recursive utility, and it is an important step forward in the development of recursive utility. We formalize the problem of optimal consumption, investment, and life insurance choice under recursive utility, and we state a verification theorem with a generalized Hamilton-Jacobi-Bellman equation. Our generalization of recursive utility allows us to study optimal consumption, investment, and life insurance choice under separation of (market) risk aversion, elasticity of inter-temporal substitution, and elasticity of substitution between bequest and future utility. The separation gives rise to hump-shaped consumption patterns as observed in realized consumption.